Pixels are configured under Settings and are part of the Agency plan. They are your tools, running on your legal basis — which is why turning one on changes what your visitors see.
What happens when you add one
- The pixel ships inert. Nothing is loaded and no request leaves the visitor's browser until they make a choice.
- A consent banner appears on that link's pages. Accept loads the pixels; Reject does not, and nothing is retried.
- Accept and Reject look identical, deliberately. A prominent Accept beside a faint Reject is the exact pattern EU regulators treat as invalid consent.
- A direct link waits for the answer before forwarding, so the question is actually asked.
A link with no pixel configured emits no banner, no script and no privacy footer at all. If you do not need retargeting, leaving pixels off is the faster and cleaner page.