Direct link or linktree — which one to use

Both link types escape the in-app browser. They differ in what the visitor sees when they arrive, and in what a click means in your analytics.

Direct link

• Forwards straight to your destination. No page, no choice, no drop-off.
• This is the normal case: one destination, one traffic source, one link.
• Because there is no page, the visit IS the click — there is nothing else for the visitor to do.
• You can list several destinations with weights to split traffic between them. Note that a split link cannot be attributed per destination in the click funnel, because we cannot know which one a given visitor got.

Linktree

• Renders a page: profile picture, bio, background, and a list of buttons.
• Use it when one audience genuinely needs several destinations at once.
• Every button click is tracked separately, so you learn which offer wins.
• Costs you a step. Expect fewer people at the destination than at the page.

Templates

Once a linktree looks right, save it as a template from the Templates tab. New links start from it instead of from an empty form — the same layout for every creator, without rebuilding it each time.

Frequently asked questions