Free UTM builder
Add utm_source, utm_medium and utm_campaign to any link so your analytics can tell Instagram from TikTok from email.
Frequently asked questions
What are UTM parameters?
Five optional query parameters — utm_source, utm_medium, utm_campaign, utm_term and utm_content — that analytics tools such as Google Analytics read to attribute a visit to the channel, campaign and creative it came from.
Which UTM parameters are required?
None are technically required, but Google Analytics only groups a visit by campaign when at least utm_source is set; utm_medium and utm_campaign make the report readable. Term and content are for paid keywords and A/B variants.
What happens to a UTM tag my link already has?
It is kept. This builder only adds the parameters your link does not carry yet, so a hand-set tag is never overwritten.
Can my links get UTM tags automatically?
Yes — a plugwith.me link can add your UTM tags to every destination and bio button automatically, so you set them once per link instead of per URL.
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Get Instagram taps out of the in-app browser.
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